Every single SEO has there own techniques for gaining links, whether it is Guest Blogging or directory hunting, we all have our own differences that make our techniques unique. However we are all aiming towards the same principle, to get high ranking positions in Google.
One question that crops up quite often and even more so from clients. As SEO’s begin to explain some of their Link Building techniques to clients, one common response I get is “So surely we just need to get thousands of links?” Now depending on what technique each SEO uses, depends on the link “exposure” that your site will be subject too.
Personally I work with a lower Quantity of links and work towards a higher Quality of links in order to obtain more power in a small amount of time. However when working with new sites I have found that a large influx of lower Quality links has been able to help boost a sites initial performance.
When I say low Link Quality I do not mean Spam, low Link Quality refers to those links that are on less powerful pages and domains (Low Pagerank and low inbound link rates). Higher Quality links refer to links from Guest Blogs, where you are permitted to place a post on a high ranking and high Pagerank website with a single outbound link. These links will raise suspicion in the first instance because if you have been using Low Quality links, a sudden rise in more powerful ones may be sand boxed (a testing period implemented by Google to check the validity of links/content/site updates).
High Quality links are noticed by Google ore regularly than lower Quality links, which means that the Google Bot notices your website more frequently. The lower Quality Links don’t get “Crawled” as often as the more powerful ones, but because they are in such large amount one link may get crawled and others on a later date.
The main point to understand is that the higher Quality links will pass on more power to your website improving positions at a faster rate (although they are difficult to obtain). The Lower Quality links are much easier to obtain, but do not have the same sort or strength.
Verdict: This may sound as though I am sitting on the fence, but using both of these tactics is the best. Higher Quality links should be used to obtain positions in the top ten, whereas the Lower Quality links can help get to the second page, as long as they are in high amounts. So a mixture of these can help to obtain top results in Google!
Bio:
Marcus Travels around the world in search of new SEO techniques, typically a Luxury holidays Blogger, Marcus explores all aspects of SEO.
