Using multiple anchor texts for one page

In the world of SEO we all know that Link building is the key feature in getting trust and increasing positions in Google.  Using the same anchor text shows to Google that the links we have built to a page require a certain level of power to past through this term and combined with the relevance of text on this page.  So now that we already know that this is the best form of practice to gain links to a page, is there another way that we can build links to this page but keep on informing Google that a keyword we want to target can be used in different ways. 

This may sound a little confusing at the moment, so allow me to clear it all up for you.  Many people (If that’s what you can call SEO’s) believe that varying anchor text like “France holidays, Holidays in France, Holidays to France” all represent the same term.  However when you search for these terms you will more than likely find your site ranking in different positions.  So how can these terms all mean the same thing if where you appear in Google for each of these terms varies?  In truth the answer is relatively simple; the competition for each of these terms is much stronger and more aggressive for select search terms. 

At this point in time however, we have not truly established if there is a difference between terms like these (only that some sites go after others more aggressively).  In essence they do mean the same thing, so Google must be able to associate them with each other.  Several terms with fillers like “in, on, to” do not really mean anything unless they are connected to other text, and when used with other text, most of the time mean the same thing.  Google however is very good at spotting Spam (some believe not) and can track anchor text in Links.  If a pattern starts to occur, sometimes our websites can be punished for this, so using varied anchors could show Google that your page is generating more natural back links.   

When SEO’s Link build they concentrate time and power on one term, this could in time become a mistake.  Links like these are very easy to track, if they are all the same they are usually being created by the same person (although this may not apply to Brand names, but that is a different matter).  Using different terms suggests that others could be linking to your website (just as many people would normally link to your site using the standard URL format). 

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