MobilesPhones.co.uk just sold on auction on Sedo minutes ago, finishing at £91,500. You can see the bid history here.
It will be interesting to see what site (if any) appears on this in the coming weeks. I think this would have been an excellent buy for one of the mid level players. Not one of the main networks, but one of the bigger resellers with tv/newspaper exposure such as Dialaphone etc.
One thing about the auction – I think it was a particularly poor idea to have the auction ending at around midnight UK time – surely Sedo should have put the auction forward/back to end in the middle of the business day in the UK?
