It takes a big brain to reach search engine optimization success. In order to feed the endless appetite’s of most search engines, SEO-ers must be constantly aware of changing trends, new regulations and helpful tools for their operations. There’s no time to celebrate when a web marketer positions a link for Google to gobble up; it’s time to move onto the next link.

These 5 Tools will help you efficiently use your web marketing time and achieve SEO success in a manageable way:

1. Open Site Explorer The SEO masters at SEOmoz.com launched this site in January of 2010 and instantly made a splash. This tool was clearly made by SEO-ers for SEO-ers. You can gather expert analysis on your own page, as well as collect data and info on your competitors in a side-by-side format.When looking for new directories or links to pursue, I check with my competitors to see where they found links…and then go get ‘em. You can build your overall domain authority, while neutralizing your competitor’s advantage. But be aware, they’re probably doing it too.
2. Google Alerts My work load is cut in half by Google Alerts. I can monitor my link acquisition as well as valuable news to Tweet through a daily sampling of well-organized emails from Google. Get creative with this well-organized email service and you can have most of your daily research waiting in your inbox before you get your morning cup of coffee.
3. TweetDeck SEO is all about staying organized and connected. TweetDeck is perfect for both of these goals. By parsing out your followees into different columns, you can digest your daily stream at your pace and will more relevance. I keep my celebrities and sports figures in one column, and my work contacts in another so I’m able to keep my focus as the day goes on.
4. WordTracker (Free version)When starting your SEO campaign, it’s important to collect a reasonable and relevant list of keywords to target. These keywords will dictate your activity over the next few months. From which anchor text to use, to which directories to submit to, your target list of keywords is vital to a successful campaign. This tool can help you find relevant keywords around a service or product you offer. WordTracker can also be used to build upon your campaign after your satisfied with the rankings of your initial list. Keep focused on constantly optimizing your campaigns.
5. BlogPulse.com This web application helps the SEO pro track the pulse of the web. By partnering with the polling giant Nielson, this tool can help you write blog posts and tweets to attract the coveted attention of the “Linkerati” on the web. Enough of this attention evolves into link exposure and link-juice.

Ultimately, your daily SEO efforts need to be organized and measureable. By relying on these suite of tools, you’ll be able to track your SEO impact and show clients the tasty fruit of your labor.

This post is here to serve as a warning about seoppc.co.uk and their business practices.

I was contacted recently By Jim Wilson at seoppc.co.uk. He asked me for a couple of business related things, I wasn’t interested and turned it down.

I then agreed I would let him publish a guest article on this blog in return for a credit link. He provided an article titled “Five SEO developments we can expect to see in 2010″ which was published here on this blog.

Yesterday I was testing a Copyscape api and ran it on this site – which flagged up seoppc.co.uk’s article as a word for word copy of an article on Coast Digital’s site.

After contacting them they confirmed that it was indeed their copyright. I got in touch with seoppc.co.uk. His response:

I can only apologise. The article was written for me (good ol’ Indians). I will be having words. Do you have any correspondance from them that I can forward ?

I am sorry but anyone with any sense would run copyscape on any articles that were writting in perfect English by a supposed Indian outsourcer. This excuse is just outright lies.

If this was true, then it has been brought to his attention. So why is he still hosting stolen content?

• Here
• and here
• etc… I could go on and on. Basically all of his news articles are “borrowed” with all credit links and sources stripped out.

If you want to read the original article, you can read it over on Coast Digital.

I would not trust seoppc.co.uk for anything related to search engine optimisation or ppc. If they are willing to steal content from one site and have it published on another purely to gain a backlink, why would you want to trust them with your business?

I was reading on the Seobook forums today and came across an excellent bookmarklet by Liam Delahunty and thought it was worth sharing.

Basically, it provides a condensed list of any Google results. Add it to your bookmarks, and once you do a Google search just click on it and it gives you a cleaned up list of the results with no ads, Google maps, or other junk.

Its simple to use, you just need to bookmark the code and you are good to go.

Heres a video demonstration by Liam:

Nice little bookmarklet, I’ll definitely be making use of this. Don’t forget to check out Liams site if you are looking for UK conversion & search engine optimisation services

Post by Starstruck