I just added a new “linkbaits” category to the blog, which we will use to hopefully share great examples of link baits. If you’ve created one, or simply seen one, let us know and we’ll consider featuring it.
Jumping on something topical is often the key to success when it comes to link baits, and what could be more topical today than this awesome design BP a new logo competition?
Unless you have been living under a rock for the last month, you have surely heard about the BP Oil spill (also known as the Gulf of Mexico Oil Spill or Deepwater Horizon Oil Spill), which has been one of the largest oil spills in history. Every newspaper and TV station has constantly been reporting on BP’s attempt to put a cap on the oil wellhead.
Before that competition link was shown to me, I’d never even heard of Logo My Way, the logo design company behind it. With more than 1200 competition entries and 343,000 competition views this has certainly been a home run from a getting exposure point of view – time will tell if it generates any backlinks. I’ve linked to it here I see Shoemoney also wrote about it, so its off to a start at least!
Some of the entries in the competition are brilliant – their brand name will definitely stick in my mind next time I’m looking to have a logo done, so from a publicity point of view this couldn’t really have been done any better.
The site owner must have put up the $200 prize for the competition, but outside of this there is no costs at all. $200 is going to work out to be an absolute bargain from the exposure the site gets – I’d tell you how much he’s already paid per competition view, but the calculator on my Windows laptop won’t even divide 200 by 343,000 so the number is that small 
The beauty of a link bait like this is the users themselves are providing the content. We’ve created some successful link baits that have taken us more than a week to put the post together from, and they have picked up a lot of links but they have cost us a fair amount to hire people to write all of the content.
If you can have your users do it for you, you save those costs as well as having the other massive benefit that some of those 1200 entrants will be tweeting their entries, leaving them as Facebook updates etc to try and pick up votes to win the cash prize.
So well done to Logomyway.com, if you are in need of logo design I’d check them out.
