5 Must Have Tools for the SEO Pro

It takes a big brain to reach search engine optimization success. In order to feed the endless appetite’s of most search engines, SEO-ers must be constantly aware of changing trends, new regulations and helpful tools for their operations. There’s no time to celebrate when a web marketer positions a link for Google to gobble up; it’s time to move onto the next link.

These 5 Tools will help you efficiently use your web marketing time and achieve SEO success in a manageable way:

1. Open Site Explorer The SEO masters at SEOmoz.com launched this site in January of 2010 and instantly made a splash. This tool was clearly made by SEO-ers for SEO-ers. You can gather expert analysis on your own page, as well as collect data and info on your competitors in a side-by-side format.When looking for new directories or links to pursue, I check with my competitors to see where they found links…and then go get ‘em. You can build your overall domain authority, while neutralizing your competitor’s advantage. But be aware, they’re probably doing it too.
2. Google Alerts My work load is cut in half by Google Alerts. I can monitor my link acquisition as well as valuable news to Tweet through a daily sampling of well-organized emails from Google. Get creative with this well-organized email service and you can have most of your daily research waiting in your inbox before you get your morning cup of coffee.
3. TweetDeck SEO is all about staying organized and connected. TweetDeck is perfect for both of these goals. By parsing out your followees into different columns, you can digest your daily stream at your pace and will more relevance. I keep my celebrities and sports figures in one column, and my work contacts in another so I’m able to keep my focus as the day goes on.
4. WordTracker (Free version)When starting your SEO campaign, it’s important to collect a reasonable and relevant list of keywords to target. These keywords will dictate your activity over the next few months. From which anchor text to use, to which directories to submit to, your target list of keywords is vital to a successful campaign. This tool can help you find relevant keywords around a service or product you offer. WordTracker can also be used to build upon your campaign after your satisfied with the rankings of your initial list. Keep focused on constantly optimizing your campaigns.
5. BlogPulse.com This web application helps the SEO pro track the pulse of the web. By partnering with the polling giant Nielson, this tool can help you write blog posts and tweets to attract the coveted attention of the “Linkerati” on the web. Enough of this attention evolves into link exposure and link-juice.

Ultimately, your daily SEO efforts need to be organized and measureable. By relying on these suite of tools, you’ll be able to track your SEO impact and show clients the tasty fruit of your labor.

About the Author

3 Responses to “5 Must Have Tools for the SEO Pro”

1. Chris says:

   March 19, 2010 at 12:59 pm

   I really like the first one. But do you think it will end up like goldfusion?
2. EngineSearchSEO.com says:

   March 31, 2010 at 10:01 am

   Google Adwords is another good free too for search keyword analysis.

   SEO and PPC work synergistically because PPC means immersing yourself in and tuning in to the keyword environment – particularly in relation to the level of competition and the comparitive potency of variations.
3. Srikanth AD says:

   June 19, 2010 at 8:29 pm

   Word tracker is helpful to find related keywords. And, opensiteexplorer shows whether the links are no-follow or not, that helps a lot.